The term describes a multi-channel
customer interaction, which makes the purchase through a variety of
distribution channels realized by the company. Examples of such channels can
serve traditional stores, catalogs, websites, mobile applications, television
advertising and call centers.
In itself, the concept of multi-channel retailing is not
new. Customers can enjoy a variety of distribution channels (such as shops,
call centers and catalogs for mail-order), long before the advent of the
Internet and mobile communications. However, we must take into account new
factors, namely the increase in the number of channels and a variety of devices
that are used to access them (computers, smartphones, tablets, interactive
terminals, "smart" TVs, etc.).We Also offers these services in Lahore
and our also a Digital Marketing Agency in Lahore.With the advent of new
"smart" devices such as cars and refrigerators, the number of
channels will grow.
Term refers to the interaction with the customer, who makes
a purchase, combining different marketing channels. For example, it can print
the product configuration from the company website, and then visit the store to
buy this product. In addition, the customer can choose items from the printed
catalog of the company, and then buy it online. Another example: a customer
makes a purchase from the TV, and then picks up the item at your local store.
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